Tom Nuscis, a pizzeria operator from NJ, uses Taradel.com to launch successful Every Door Direct Mail™ marketing campaigns – online.
Richmond, VA, February 17, 2012 –(PR.com)– In 2010, Tom Nuscis knew he had to do something to keep his pizza business profitable. With the slow economy hurting sales, and the added difficulty of operating within a seasonal beach town, Tom decided to take matters into his own hands. Continue reading
In the marketing and advertising world, emphasis is usually placed on creative pieces designed for a mass audience. As popularized by television shows like Mad Men, the sexy “creative” or design side of marketing and advertising is what draws many people to the industry. Since as far back as the 1950s, emphasis has been placed on design, almost to the exclusion of market research. Continue reading
Did you know that you can use direct mail as a great way to get website traffic? In fact, the customers that you get from offline marketing are incredibly valuable to your business. These are the people who will buy more and more from you on a consistent basis. But getting these kind of prospects can be expensive and hard to get – especially if you don’t know anything about direct mail. Continue reading
The Post Office has developed a new program called Every Door Direct Mail. It has several advantages for churches looking to reach out to their communities this Easter including: no mailing list required, postcards can be oversized increasing response rates, and the cost of the postage, which is 14.5 cents. Memory Cross and Wall Printing have created a program that allows churches to take advantage of this new service to reach out to their communities Continue reading
Due to its unparalleled effectiveness, online advertising has gained popularity among marketers, causing a shift in ad spending from offline ad media towards the Internet. Forrester Research, a technology research company, surveyed 126 B2B marketing executives from various industries and concluded:
“Business-to-business (B2B) marketers struggle most to reach decision-makers and measure effectiveness. As a result, they are shifting advertising dollars toward more direct and interactive tactics – supplementing sales forces with higher spending on e-mail, direct mail, and online advertising.” Continue reading
The recession caused demand for the Direct Mail Advertising industry to fall as businesses cut costs to maintain profit. Clients reduced marketing budgets, causing revenue to decline at an average annual rate of 1.6% over the five years to 2012 to total $12.9 billion. Increased competition from the internet and text messaging, has also hurt the industry. Despite these negative factors, the decline in revenue was relatively mild in the context of the broader advertising services sector, and the industry is poised for further growth in 2012. Direct mail advertising displays relatively low volatility, suffering less in a downturn because many businesses substitute their traditional advertising methods with cheaper, broader-reaching advertising methods. During the five years to 2017, revenue is expected to increase. As consumers increasingly turn to the internet to find bargains and coupons, a greater number of firms will offer services online. Continue reading
Mailing list provider BB Direct gears up for upcoming general election by offering Voter Database selectable by party affiliation, which precinct they are to vote in and their voting history.
“There’s a huge ad spend budget about to be released on the voting public by way of direct mail marketing” Continue reading
World Press Promos has begun their custom direct mail launch with specific attention being made towards the regional civic and athletic groups who continuously need t-shirts and hats in support of their team or cause. The increase to the service line for World Press Promos is in large part due to the requests by customers for an integrated notification system that does not compete with any online service pattern. Now with the direct mail integration the Reno based ad specialties company is able to reach a different market within their consumer plan, offer the direct mail to its clientele and underscore their dedication to customer service. Continue reading
Every day consumers receive marketing materials displaying fellow shopper references, telling them which service is the best, or product is superior. At the exact same time, businesses are working to outperform their competitor’s advertisements by varying mediums, messages, and deals offered. Over the past years the number of channels used for marketing purposes has substantially amplified. In days past companies basically had to choose between radio, mail, and television. Today, however, Americans are being advertised to through email, websites, blogs, online videos, smartphones, video games and more. This naturally begs the question: what are consumers most likely to pay attention to when they are being inundated with information? Continue reading
Major breakthrough in traditional printed direct mail technology. Postcard Services, a direct mailer and software development company has released DirectMailManager.com a new SaaS tool. It provides businesses with the ability to easily produce highly effective, targeted direct mail. Integrated directly with many popular CRM, Financial and E-commerce software providers, the system gives users access to advanced reporting tools and there is no minimum quantity requirement. Continue reading
Direct mail
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